Tuesday, April 13, 2010

The Elements: A Visual Exploration By Element Collection, Inc


If you think you've seen the periodic table, think again. The Elements: A Visual Exploration lets you experience the beauty and fascination of the building blocks of our universe in a way you've never seen before. And as the first really new ebook developed from the ground up for iPad, The Elements beautifully shows off the capabilities of this lovely device.

Stephen Fry, one of the first independent reviewers to experience The Elements, tweets: “Best App of all Theodore Gray Wolfram Periodic Table. Everything is animated and gorgeous. Alone worth iPad.” Xeni Jardin of Boing Boing blogs “Itʼs dazzling—it makes science feel like magic in your hands.”

You start off at a living periodic table where every element is shown with a smoothly rotating sample. To read about tin, tap the tin soldier. To read about gold, tap the gold nugget. Immediately you see the sample filling nearly the entire screen, photographed to razor sharpness and rotating around a complete circle in front of your eyes.

Beside that is a column of facts and figures, each of which can be tapped to bring up rich detail and current information through the embedded Wolfram|Alpha computational knowledge engine. Tap the Wolfram|Alpha button for gold and it tells you the up-to-the-minute market price, along with a hundred other facts about gold.

But it's when you go to each element's second page that the real magic starts. Carefully photographed objects representing the element fall down, rotating a fraction of a turn as they settle in to form a beautifully composed page. Every one of these objects, well over 500 in total, is a freely rotatable, live object that you can examine from all sides.

Use one two, three, or ten fingers to spin as many objects as you like at once. Each object responds effortlessly to your touch, and objects can be "thrown" to set them spinning. Some pages even include live video clips of experiments showing interesting properties of the elements.

Double-tap any object to bring it up full screen. Tap again and the image splits into a pair of stereo 3D images. Using inexpensive 3D glasses (available from http://periodictable.com/ipad) you can see all 500 objects pop off the screen in 3D, and you can spin the objects, in 3D, with the touch of a finger. You can’t get much more virtually real than that.

But The Elements is much more than a technology showcase. It’s based on the best-selling hard cover edition of The Elements by Theodore Gray, Popular Science Magazine’s Gray Matter columnist. You may start off looking at the pretty pictures, but once you start reading the book, you’ll be hooked on the fun stories and fascinating facts.

If you had a bad experience with chem class in school, this book is the antidote. If you or someone you know is afraid chemistry is going to be their most boring subject, this book will show them that there’s a lot more to the periodic table than a bunch of numbers and letters.

If you have an iPad, you really need this book, if only to find out just how far into the future of books it can take you. But you’re going to get a whole lot more out of it than just a gee-whiz experience.

Praise for the Hardcover Edition

“This glorious book is more than just a guide to the elements; it will fundamentally deepen your appreciation of the substances that make up our world.” –Oliver Sacks, Author of Awakenings and Uncle Tungsten

“This is the element book that in style and content outshines all element books! The photographs are fantastic in their mod layout on black. In the accompanying short texts, in a few choice words, Gray sketches utility, delves into history, and isn’t afraid to make sharp comments about the world. My reaction: elemental delight.”–Roald Hoffmann, writer and winner of the Nobel Prize for Chemistry

Element Collection, Inc Web Site The Elements: A Visual Exploration Support

Customer Reviews
This is what the future of books looks like

by Ragfield

This is what the future of books looks like. The Elements: A Visual Exploration isn't just an electronic version of the paper book, it's so much more. Sure it contains roughly the same information--the reference material, the fun facts and interesting stories, the stunning high resolution photos--but this app makes full use of the interactive capabilities of the iPad to deliver an experience that can't be matched with a physical book (or any other electronic book platform, for that matter).

The book devotes two "pages" to each element of the periodic table. The first contains a beautiful rotating 3D sample of the element and all the useful reference information. This includes handy built-in access to WolframAlpha computable knowledge. Want to know the current price of gold? It's there.

The second page for each element gets into the interesting stories and fun facts. Additionally, this page includes a number of smaller 3D objects, all of which rotate at the touch of a finger (try to see how many you can get going at once). Then, by double-tapping one of these samples you get a bonus stereo 3D view of it. I was a little skeptical of the usefulness of this feature until I actually tried it with the cheap 3D glasses (which can be ordered online). I was completely shocked at how well it worked.

The Elements is a great example of how authors and publishers can take their content to the next level by creating a rich, immersive experience. The app also showcases the incredible interactive features of this great new device. From the incredibly entertaining opening song & animation, to the stunning, high quality, interactive element samples, to the detailed reference material, to the entertaining text (if you can take your eyes off the samples long enough to read it), this book is extraordinary.

Amazing

by Lizmacd

The graphics and information are unbelievable. Very very cool. This is from using on the actual iPad... not just a preview. Worth every penny.

Fantastic!

by genemap

Thank YOU for creating such a beautiful app - it brings out the best that iPad has to offer - makes Science *so* appealing and FUN!

The BEST immersive experience so far in a Science book!

You are looking at the way how content should be presented! Please continue to provide such excellent master pieces!

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